Why Regenerative?

At CCC, we believe in the power of regenerative grazing to restore grasslands. For millennia large grazing animals like bison, elk, and deer have played a crucial role in ecosystem balance by promoting plant diversity and strengthening root systems, which stabilize soil, reduce erosion, and improve water infiltration. Well-managed cattle grazing practices mimic the patterns that wild large ruminants once made. Enriching the soil with essential nutrients, our cows help boost fertility and support thriving grasslands. This approach also turns our pastures into carbon sinks, capturing carbon dioxide and storing it in roots and soil. Through holistic grazing, we enhance soil health, increase carbon sequestration, and create a balanced, sustainable ecosystem.

Grasslands make up roughly 22% of Colorado’s landscape, yet the state has seen a significant decline, losing nearly 48% of its native grasslands. This loss is occurring at more than twice the rate of any other major ecosystem in Colorado. CCC prides itself on sourcing our beef from our Colorado partner ranches who are stewarding grasslands across the state. With every bite of CCC beef, you are contributing to the regional beef economy while supporting grassland regeneration.